Privacy Policy

Last updated: August 17, 2026

This Privacy Policy explains how Veddelev Outdoor (“we,” “us,” “our” or the “Company”) collects, uses, stores, shares and protects personal information when you visit or use our online store, purchase products, contact us or otherwise interact with our services.

Please read this Privacy Policy carefully.

By using our online store and services, you acknowledge that your personal information may be processed as described in this Policy, subject to your rights under applicable data protection law.

1. Company Information

The organization responsible for the processing of personal information in connection with our online store is:

Company name: Veddelev Outdoor
CVR number: 43856502
Company representative: Morten Stagsted Sillesen

Registered address:
C/O Ulla Sognstrup Larsen
Rødbyvej 19
4000 Roskilde
Denmark

Email: support@prwdh.shop
Telephone: +45 57 35 28 68

For data protection purposes, Veddelev Outdoor acts as the data controller for personal information processed in connection with our online store, except where another service provider acts as an independent controller under applicable law.

2. Scope of This Privacy Policy

This Privacy Policy applies when you:

• Visit or browse our online store;

• Create or manage a customer account, where available;

• Add products to your shopping cart;

• Place or manage an order;

• Make or arrange a payment;

• Request delivery or track an order;

• Contact customer service;

• Request a return, exchange or refund;

• Submit a complaint;

• Subscribe to marketing communications;

• Participate in a promotion or survey;

• Submit a product review or other content;

• Interact with our advertisements; or

• Otherwise communicate or interact with our services.

Our website, online store, products, customer support and related services are collectively referred to as the “Services.”

3. Personal Information We Collect

The personal information we collect depends on how you interact with our Services.

3.1 Contact Information

We may collect information such as:

• Full name;

• Billing address;

• Shipping address;

• Postal code;

• City;

• Country;

• Email address;

• Telephone number; and

• Other contact information you provide.

3.2 Order and Transaction Information

When you purchase or return a product, we may collect:

• Order number;

• Products ordered;

• Product quantities;

• Product specifications or variations;

• Purchase price;

• Order status;

• Shipping information;

• Delivery status;

• Tracking information;

• Return information;

• Exchange information;

• Refund information; and

• Communications relating to your order.

3.3 Payment Information

Depending on the payment method selected at checkout, payment-related information may include:

• Payment method;

• Payment status;

• Billing information;

• Transaction identifiers;

• Payment confirmation information; and

• Other information necessary to process or verify a payment.

Payment transactions may be processed directly by Shopify or independent payment service providers.

Where payment information is processed directly by a payment provider, Veddelev Outdoor may not receive or store your complete payment card or payment-account credentials.

You should never send passwords, complete payment card numbers or other sensitive payment credentials to us by email.

3.4 Customer Account Information

Where customer accounts are available, we may process:

• Name;

• Email address;

• Login or authentication information;

• Saved addresses;

• Account preferences;

• Communication preferences; and

• Order history.

You are responsible for maintaining the confidentiality of your account credentials.

3.5 Customer Service Information

When you contact us, we may collect:

• Your name;

• Email address;

• Telephone number;

• Order number;

• Product information;

• The content of your message;

• Complaint details;

• Return or refund reasons;

• Photographs;

• Videos; and

• Other information you voluntarily provide.

Photographs or videos may be requested where reasonably necessary to investigate damaged, defective, missing or incorrect products.

3.6 Device and Usage Information

When you use our Services, certain technical information may be collected automatically.

This may include:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Language settings;

• Device identifiers;

• Referring website;

• Pages visited;

• Date and time of access;

• Website interactions;

• Shopping cart activity;

• Cookie identifiers;

• Approximate location derived from an IP address; and

• Technical or website performance information.

3.7 Marketing and Preference Information

Where applicable, we may collect:

• Marketing preferences;

• Communication preferences;

• Products or categories that interest you;

• Promotional email interactions;

• Advertising interactions;

• Previously viewed products;

• Survey responses; and

• Promotion participation information.

4. How We Collect Personal Information

We may obtain personal information from several sources.

Information You Provide Directly

We collect information that you provide when you:

• Place an order;

• Create an account;

• Complete a form;

• Contact us;

• Request customer support;

• Request a return or refund;

• Subscribe to marketing communications;

• Submit a review; or

• Otherwise communicate with us.

Information Collected Automatically

Certain information may be collected automatically through technologies such as:

• Cookies;

• Pixels;

• Tags;

• Server logs;

• Local storage;

• Analytics technologies; and

• Similar technologies.

Information From Service Providers

We may receive information from service providers that assist with:

• Website hosting;

• E-commerce services;

• Payments;

• Order processing;

• Warehousing;

• Shipping;

• Delivery;

• Fraud prevention;

• Customer support;

• Analytics;

• Advertising; and

• Marketing.

5. How We Use Personal Information

We may use personal information for the following purposes.

Providing the Services

We may process personal information to:

• Operate and maintain our online store;

• Display products and services;

• Process and confirm orders;

• Process or verify payments;

• Arrange order fulfilment;

• Ship and deliver products;

• Provide delivery and tracking information;

• Manage customer accounts;

• Process returns and exchanges;

• Process refunds;

• Respond to questions;

• Provide customer service; and

• Complete transactions requested by you.

Improving Our Services

We may use information to:

• Understand how customers use our online store;

• Remember customer preferences;

• Improve website functionality;

• Improve website navigation;

• Improve products and services;

• Diagnose technical problems;

• Measure website performance; and

• Improve the overall customer experience.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

• Send promotional communications;

• Inform customers about products or offers;

• Measure advertising performance;

• Understand customer interests;

• Personalize marketing content; and

• Improve promotional campaigns.

Where consent is required by applicable law, we will obtain appropriate consent before using personal information or non-essential tracking technologies for these purposes.

You may withdraw your consent or unsubscribe from marketing communications at any time.

Security and Fraud Prevention

We may use information to:

• Verify transactions;

• Protect customer accounts;

• Prevent fraudulent orders;

• Detect suspicious activity;

• Investigate unauthorized use;

• Protect our website;

• Protect customers and our business; and

• Maintain the security and integrity of our Services.

Legal and Regulatory Purposes

We may process or retain information where necessary to:

• Comply with applicable laws;

• Meet accounting requirements;

• Meet tax obligations;

• Comply with consumer protection requirements;

• Respond to lawful government requests;

• Respond to court orders;

• Establish, exercise or defend legal claims;

• Resolve disputes;

• Prevent or investigate fraud; and

• Enforce our agreements and policies.

6. Legal Bases for Processing

Where the General Data Protection Regulation (“GDPR”) or other applicable data protection legislation applies, we process personal information only where an appropriate legal basis exists.

Depending on the circumstances, we may rely on the following legal bases.

Performance of a Contract

Processing may be necessary to:

• Accept and process your order;

• Process or verify payment;

• Deliver products;

• Communicate about your order;

• Provide customer support;

• Process returns or refunds; or

• Fulfil another contractual obligation.

Legal Obligation

We may process or retain information where necessary to comply with legal requirements, including:

• Accounting obligations;

• Tax obligations;

• Consumer protection requirements;

• Regulatory requirements; and

• Lawful requests from public authorities.

Legitimate Interests

Where permitted by applicable law, we may process information where necessary for legitimate business interests, including:

• Operating and improving our Services;

• Protecting our website;

• Preventing fraud;

• Managing customer relationships;

• Responding to customer enquiries;

• Understanding business performance; and

• Establishing or defending legal claims.

Where we rely on legitimate interests, we consider whether those interests are overridden by your rights and interests.

Consent

Where required, we may rely on your consent for activities such as:

• Optional marketing communications;

• Certain advertising activities;

• Certain analytics technologies;

• Non-essential cookies; and

• Other processing where consent is required by law.

You may withdraw your consent at any time.

Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.

7. Shopify

Our online store is powered by Shopify, which provides the e-commerce platform that allows us to offer our products and Services to customers.

Shopify may process personal information when you:

• Visit our online store;

• Add products to your cart;

• Create an account;

• Place an order;

• Complete checkout; or

• Otherwise interact with Shopify-powered functions.

Information may be processed by Shopify and its service providers for purposes such as:

• Providing the e-commerce platform;

• Hosting the online store;

• Operating checkout;

• Protecting platform security;

• Preventing fraud;

• Providing analytics; and

• Improving Shopify services.

Where Shopify acts as an independent controller for certain processing activities, its own privacy terms and policies may apply.

8. Sharing Personal Information

We may share personal information where reasonably necessary to provide the Services or comply with applicable law.

Recipients may include the following categories.

E-Commerce and Technology Providers

This may include:

• Shopify;

• Website hosting providers;

• Cloud service providers;

• IT service providers;

• Security providers; and

• Technical support providers.

Payment Providers

Information may be shared with:

• Payment processors;

• Banks;

• Card networks; and

• Other payment service providers made available at checkout.

This sharing may be necessary to process, verify or refund transactions.

Shipping and Delivery Providers

We may provide relevant information to:

• Warehouses;

• Fulfilment providers;

• Postal services;

• Courier companies;

• Shipping companies; and

• Delivery tracking providers.

Information provided may include:

• Recipient name;

• Delivery address;

• Telephone number;

• Email address;

• Order reference;

• Parcel information; and

• Delivery instructions.

Customer Support Providers

Where applicable, information may be shared with service providers that assist us with:

• Customer enquiries;

• Returns;

• Complaints;

• Exchanges; and

• Refunds.

Analytics, Advertising and Marketing Providers

Where permitted by law and, where required, with appropriate consent, information may be shared with providers that assist us with:

• Website analytics;

• Advertising;

• Marketing;

• Campaign measurement; and

• Customer communications.

Professional Advisers

Information may be disclosed where reasonably necessary to:

• Accountants;

• Auditors;

• Lawyers;

• Insurers; and

• Other professional advisers.

Public Authorities

We may disclose information where reasonably necessary or legally required to:

• Government authorities;

• Tax authorities;

• Regulators;

• Courts;

• Law enforcement agencies; and

• Other legally authorized bodies.

9. Cookies and Similar Technologies

Our online store and service providers may use cookies and similar technologies.

Cookies may be used to:

• Keep the website functioning correctly;

• Maintain shopping carts;

• Remember customer preferences;

• Maintain account sessions;

• Support checkout;

• Protect website security;

• Prevent fraud;

• Understand website traffic;

• Measure website performance;

• Analyze customer interactions; and

• Support advertising and marketing where permitted.

Essential Cookies

Essential cookies are required for important website functions such as:

• Shopping carts;

• Account login;

• Checkout;

• Order processing; and

• Website security.

Analytics Cookies

Analytics technologies may help us understand how visitors use our Services and improve website performance.

Advertising and Marketing Cookies

Where permitted, advertising or marketing technologies may be used to:

• Measure advertising effectiveness;

• Understand customer interests;

• Measure campaign performance; and

• Provide more relevant advertising.

Where applicable law requires consent, non-essential cookies and similar technologies will only be used after appropriate consent has been obtained.

You may manage available cookie preferences through our website's cookie controls and, where applicable, through your browser settings.

Disabling certain cookies may affect the operation of some parts of the online store.

10. Marketing Communications

Where permitted by law, we may send you marketing communications relating to:

• Products;

• Promotions;

• Special offers;

• Store updates; and

• Other relevant information.

Where consent is required, we will only send such communications after obtaining appropriate consent.

You may unsubscribe from marketing emails at any time by:

• Using the unsubscribe option contained in the relevant email; or

• Contacting us at support@prwdh.shop.

After unsubscribing from marketing communications, you may still receive necessary service-related communications concerning:

• Orders;

• Payments;

• Delivery;

• Returns;

• Refunds;

• Customer service; and

• Account or security matters.

11. International Data Transfers

Some of our service providers may process personal information in countries outside Denmark or outside the European Economic Area (“EEA”).

Where personal information is transferred internationally and applicable law requires safeguards, appropriate legal mechanisms may be used.

Depending on the circumstances, these may include:

• An adequacy decision;

• Approved contractual safeguards;

• Standard contractual clauses; or

• Another legally recognized transfer mechanism.

We take reasonable steps to ensure that international transfers are handled in accordance with applicable data protection requirements.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by applicable law.

The appropriate retention period may depend on:

• The duration of the customer relationship;

• Order fulfilment requirements;

• Delivery requirements;

• Return and refund periods;

• Warranty or product support requirements;

• Accounting obligations;

• Tax obligations;

• Fraud-prevention requirements;

• Legal limitation periods;

• Dispute resolution requirements; and

• Regulatory requirements.

When personal information is no longer reasonably required, it may be:

• Securely deleted;

• Anonymized; or

• Restricted from further processing where appropriate.

13. Data Security

We use reasonable administrative, organizational and technical safeguards designed to protect personal information against:

• Unauthorized access;

• Accidental loss;

• Unlawful disclosure;

• Unauthorized alteration;

• Misuse;

• Destruction; and

• Other unauthorized processing.

Security measures may include, where appropriate:

• Access restrictions;

• Account authentication;

• Secure hosting;

• Encryption;

• Fraud monitoring;

• Security controls; and

• Restricted access by service providers.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

Customers should also take reasonable steps to protect their personal information, including protecting account passwords and avoiding sending confidential credentials by unsecured communication methods.

14. Your Data Protection Rights

Depending on your location, applicable law and the circumstances of processing, you may have certain rights concerning your personal information.

These may include:

Right of Access

You may request information about the personal data we process about you and request access to that information.

Right to Rectification

You may request correction of inaccurate or incomplete personal information.

Right to Erasure

In certain circumstances, you may request deletion of your personal information.

Right to Restrict Processing

You may request restriction of certain processing activities where the applicable legal conditions are met.

Right to Data Portability

Where applicable, you may request eligible personal information in a structured, commonly used and machine-readable format.

Right to Object

You may have the right to object to processing based on legitimate interests in certain circumstances.

You may also object to the processing of personal information for direct marketing purposes.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Right to Lodge a Complaint

You may have the right to submit a complaint to the competent data protection supervisory authority.

These rights are not absolute and may be subject to conditions and exceptions under applicable law.

For example, we may need to retain certain information to:

• Complete an order;

• Comply with accounting requirements;

• Comply with tax obligations;

• Prevent fraud;

• Resolve disputes; or

• Establish, exercise or defend legal claims.

15. How to Exercise Your Privacy Rights

To submit a privacy or data protection request, please contact:

Email: support@prwdh.shop
Telephone: +45 57 35 28 68

Please clearly describe the right you wish to exercise.

Where reasonably necessary, we may ask you to provide information such as:

• Your full name;

• Email address associated with your order or account;

• Order number, where relevant;

• Details of your request; and

• Information reasonably necessary to verify your identity.

Identity verification may be required before personal information is disclosed, corrected or deleted in order to protect customers against unauthorized access.

We will handle valid privacy requests within the time period required by applicable law.

16. Right to Object to Direct Marketing

You may object to the use of your personal information for direct marketing purposes at any time.

After receiving a valid objection, we will stop processing the relevant personal information for direct marketing purposes as required by applicable law.

You may also unsubscribe directly using the unsubscribe link included in marketing emails.

17. Information Concerning Children

Our Services are intended for customers who are legally able to enter into a purchase contract.

We do not knowingly collect personal information from children in violation of applicable law.

Where a minor is not legally permitted to enter into a purchase contract independently, appropriate involvement or authorization from a parent or legal guardian may be required.

If you are a parent or legal guardian and believe that a child has provided personal information to us inappropriately, please contact:

support@prwdh.shop

We will review the matter and take appropriate action where required by law.

18. Third-Party Websites and Services

Our Services may contain links to websites, social media platforms or other services operated by independent third parties.

This Privacy Policy applies to personal information processed by Veddelev Outdoor and does not necessarily govern the independent privacy practices of third parties.

When you leave our online store or use an external service, that provider's own:

• Privacy policy;

• Cookie policy;

• Terms and conditions; and

• Security practices

may apply.

We recommend reviewing the privacy information of third-party services before providing personal information to them.

19. Business Transactions

If Veddelev Outdoor is involved in a restructuring, merger, acquisition, transfer of activities or other business transaction, personal information may be disclosed or transferred where reasonably necessary as part of that transaction and in accordance with applicable law.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our Services;

• Changes to our business operations;

• Changes to technology;

• Changes to service providers;

• Changes to privacy practices;

• Changes to legal requirements; or

• Regulatory guidance.

The latest version will be published through our online store.

The “Last updated” date at the beginning of this Privacy Policy indicates when the latest version became effective.

Where required by applicable law, we may provide additional notice of material changes.

21. Complaints

If you have concerns about how we collect, use or protect your personal information, please contact us first so that we can review the matter.

You may contact us at:

Email: support@prwdh.shop
Telephone: +45 57 35 28 68

Depending on applicable data protection law, you may also have the right to lodge a complaint with the competent data protection supervisory authority.

Submitting a complaint to us does not limit any other rights or legal remedies available to you.

22. Contact Us

If you have questions about:

• This Privacy Policy;

• How we collect personal information;

• How we use personal information;

• Cookies or marketing;

• Data retention;

• Your privacy rights; or

• A privacy request,

please contact:

Veddelev Outdoor
CVR number: 43856502
Company representative: Morten Stagsted Sillesen

Registered address:
C/O Ulla Sognstrup Larsen
Rødbyvej 19
4000 Roskilde
Denmark

Email: support@prwdh.shop
Telephone: +45 57 35 28 68